The Candidates

Contents 1. Do you have what it takes? 2. Tips and suggestions [Print version of the entire article] [Click here for Best Practice Examples] It’s the candidate, stupid! People who strive for public .

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Targeting Voters

  Contents 1. Who to target 2. Milieu analysis 3. Network analysis 4. Micro-targeting [Print version of the entire article] [Click here for Best Practice Examples] Who to target Parties engaged i.

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Opposition Research

Contents 1. What is opposition research? 2. Objectives and instruments of opposition research [Print version of the entire article] “If you know the enemy and know yourself, you need not fear the re.

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Grassroots – Word of Mouth

Contents 1. Overview 2. The three phases of grassroots campaigning 3. Word-Of-Mouth [Print version of the entire article] Definitions: – Grassroots lobbying is the process by which interest grou.

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