Planning the Campaign Strategically

By Ville Tuominen and Albert Eckert ‘Alice: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don‘t.

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Registering the Party for the Election

By Michael Breslin Just as it is important to determine from the outset the type of election in which you will be running, and the rules governing it (‘first past the post’, proportional represent.

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Campaign Organisation

By Albert Eckert A successful campaign can never be planned and carried out by one single person. Choosing the right group of people to prepare and run a campaign of any sort is among the most crucial.

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Green Youth Organisations

By Sabine Van Belle and Jonas De Meyer A youth wing can prove to be an important asset for a Green Party when campaigning looms. As multiple election studies have shown, younger voters are more likely.

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Campaign Finances

By Marc Urbatsch and Albert Eckert (with thanks to Dietmar Strehl, the treasurer of the German Green Party, for his useful tips) Learning from the past Some people consider that you need a miracle to .

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Targeting Voters

By Beate Potzmader Who to target Parties engaged in any political campaign are always confronted with a complex environment. Politics is blessed with a wide range of issues and a diversity of potentia.

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Training Staff, Candidates and Volunteers

By Christian Neuner Practice makes perfect. This is certainly true for political engagement and successful election campaigns. Of course, a lot of the know-how comes from experience. But training cour.

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Developing Messages

By Robert Heinrich How to find the right message Finding the right message is probably the most important task in a political campaign. Unfortunately, it is also among the most neglected ones. At the .

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European Topics in a Campaign – the French Example

Europe Ecologie 2009 – How to win elections on two impossible grounds By Edouard Gaudot Difficult context With three years to go before the major event that conditions and regulates French political.

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The Candidates

By Beate Potzmader It’s the candidate, stupid! People who strive for public office should be aware of what awaits them there and what they should expect from the job. If you want to be a candidate, .

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Opposition Research

By Beate Potzmader  “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffe.

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