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Campaign Craft. The Strategies, Tactics, and Art of Political Campaign Management
by Daniel M. Shea and Michael J. Burton, Westport, Praeger Publishers, 2010
– This book is a valuable source if you want to understand modern political campaigning (focused on the US).
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How to Win Campaigns. Communications for Change
by Chris Rose, London, Earthscan, 2010
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Campaigns and Elections American Style
by James A. Thurber and Candice J. Nelson (eds), Boulder, Colorado, Westview Press, 2009
– Lots of background information written by academics and campaign professionals but not many cookbook answers.
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The Campaign Manager
by Catherine Shaw, Boulder, Colorado, Westview Press, 2009
– A practical and concise guide first written for local elections in the US but also full of tips for European campaigns on all levels. Extremely useful.
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The Political Mind. A Cognitive Scientist’s Mind to Your Brain and Its Politics
by George Lakoff, New York, Penguin Books, 2009 
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The Political Brain. The role of emotion in deciding the fate of the nation
by Drew Westen, New York, PublicAffairs, 2008
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Ich Trete an! 10 Erfolgsfaktoren für alle, die gewählt werden wollen
Regina Maria Jankowitsch, Vienna, C. Ueberreuter Verlag, 2005
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Kampagne! 2 – Neue Strategien für Wahlkampf, PR und Lobbying
Marco Althaus und Vito Cecere (eds), Münster, Lit Verlag, 2003
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Winning Elections. Political Campaign Management, Strategy and Tactics 
Ronald A. Faucheux (ed.), New York, M. Evans and Company Inc., 2003
– A collection of articles from the US journal “Campaigns & Elections” (most articles centre on US topics).
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