Campaigning Online

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Keeping an eye on your online reputation      

Eye - CC / Flickr

Eye - CC / Flickr

This article has so far covered all the proactive things that can be done in online campaigning, the things that are in your hands as a candidate or a campaigner. But what about the things others are going to write about you online?      

Start by Googling yourself, and keywords that are important to your campaign. At the very least you need to make sure the top Google search results when searching for your name are you, and ideally your website should be the top result. To assist with this put your whole name in the domain name of your site. For example is much better than or when it comes to Google search results. Give your Google search results time to develop – you might need 6 months of your site being live before it reaches the top of Google search results.      

Secondly, keep an eye on what Google finds about you by using Google Alerts. You can receive an e-mail as-and-when, or daily, when Google finds any new stories mentioning you or keywords you define, or if anyone links to your site. You can then determine whether to respond to what has been written or not. offers the same service as Google alerts, only for Twitter – track people who link to your site from Twitter.      

Lastly, learn how to use RSS. This is especially vital if you want to exploit networks of bloggers as part of your campaign, but it is also generally useful anyway. Open an account with Netvibes or Google Reader, and add feeds from national, regional and local press, and from blogs that are relevant to the policy issues you work on. You will never have time to visit 30 blogs a day, but keeping an eye on 30 blogs via RSS is possible. For more advice on the effective use of RSS see this article

[Click here fo Best Practice Examples]

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  1. Jocelyne 11/11/2010 at 11:15 | Permalink |

    I would just like to illustrate this article with what the EGP did during the launching of the latest campaign for the European elections.
    That is : three bloggers were selected and called “activists”. Each was blogging in English and in their mother tongue. Thus we had four languages : english, french, german and spanish. We were blogging on the EGP blog but also on Facebook and Twitter.
    In that way, the blogging was made very lively, and because we were men and women, from different countries, the approaches were different and could attract different people’s attention.
    I suppose we could do exactly the same thing in a local campaign with men and women, young people, and older people, locals and foreigners in the area, people working in offices and people working in factories etc.
    The weblink to my blog where you can find the blogging during the European elections: