Campaign Finances

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First the income
Initially, you should concentrate on the income part. How many assets do you have? How many donations do you expect? How much will you be able to raise from your members?  Will there be a certain amount of government (re-)funding? Will you be able to get money from corporate sponsors (if you accept them)?  How much money did your party receive for the last elections? In which election and at what level did you raise the most? Will it be possible to get this amount again? Try to make at least a rough estimate based on past experiences and recent developments. You then have to decide whether you want to use only your reserve funds that you have built up for the campaign or if you want to invest parts of your monetary assets.

Should you borrow money for the campaign? There is no easy answer. You first have to assess your chances of winning the elections and of perhaps having the money refunded. Look at the polls and try to predict how much money you would receive in a normal term. You should always be able to pay back a loan within one legislative period. Of course, there is always the risk of snap elections. Be aware of this risk and calculate carefully.

You do not always have to borrow money from a bank. In some countries certain branches of the party have enough cash to lend money without any interest rates to those who need it for their campaign. Don’t hesitate to ask your Green relatives (parties) from within or outside your country to lend you money. To finance successful campaigns, it is much better to circulate the money within Green parties than to store it in a bank.

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