Campaign Handbook

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About the Handbook

The campaign handbook is an online guide to successful political campaigning. Its authors are mainly Green Party campaigners and activists from a range of countries across Europe, each with a different background, all with valuable experience to share. Read more…

Campaign Preparation

The election may be over, the campaign never is.
Gender in Campaigning
Campaigning on the European level
Fundraising and Sponsoring
Planning the Campaign Strategically
Registering the Party for the Election
Campaign Organisation
Working with Volunteers
Green Youth Organisations
Campaign Finances
Fundraising and Sponsoring
Doing the Research
Targeting Voters
Training Staff, Candidates and Volunteers
Issues and Conflicts
Developing Messages
European Elections

Running the Campaign

The Candidates
Opposition Research
Traditional Media
Grassroots – Word of Mouth
Canvassing (Door-to-Door)
Campaigning Online
Social Media
Using Mobile Phones
The Last 72 Hours

After the Campaign

Evaluating the Campaign
Ruining the Campaign: a Compilation of Mistakes

Best Practices

Green, creative and cheap? The Macedonian Green campaign
Engrave the principle of the “circular economy” in the Constitution? Not so crazy…
Healthcare Citizen Audit: Defending the Spanish Healthcare System
UK uncut: a successful example of direct actions campaigns
Energy Revolution: “our choice, our jobs, our future”
Moving countries, and getting involved in politics
On the eve of the election, what is the state of the Japanese anti-nuclear movement?
Mobilising for Different Politics in Hungary
German and Dutch Greens Sleepless on the World Wide Web
Pirate Parties and Populists – how the Greens can respond to new parties
“A CD that made some noise!”- Tackling Criminalisation of File-sharers & Downloaders

» Get all Best Practices

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