Doing the Research

Doing the Research

Contents: 1. Knowledge is power 2. The toolbox of methods 3. Conclusions Niccolò Machiavelli already believed a detailed evaluation of our opponents’ as well as our own strengths and weaknesses to.

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Targeting Voters

Targeting Voters

  Contents 1. Who to target 2. Milieu analysis 3. Network analysis 4. Micro-targeting [Print version of the entire article] [Click here for Best Practice Examples] Who to target Parties engaged i.

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Training Staff, Candidates and Volunteers

Training Staff, Candidates and Volunteers

Contents 1. Objectives, themes and formats 2. Exchange of knowledge for staff 3. Personal speech coaches for candidates 4. Volunteers: the basics [Print version of the entire article] [Click here for .

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Issues and Conflicts

Issues and Conflicts

Issues, conflicts, what’s up? Parties tend to know best what is necessary for the future. But unfortunately they often do not know what their surroundings are like at any given moment. In other word.

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Developing Messages

Developing Messages

Contents 1. Finding the right message 2. Developing the message 3. Testing and spreading the message [Print version of the entire article] [Click here for Best Practice Examples] How to find the right.

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European Elections

European Elections

2004 was a milestone for political campaigning in Europe. For the first time in history, a party family – The Greens – had the courage to run a common Europe-wide electoral campaign for the Eu.

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Opposition Research

Opposition Research

Contents 1. What is opposition research? 2. Objectives and instruments of opposition research [Print version of the entire article] “If you know the enemy and know yourself, you need not fear the re.

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Traditional Media

Traditional Media

Contents 1. Overview 2. Campaign planning 3. Ideas for media events 4. Politics – as well as policies 5. Useful campaign accessories (and other ideas) [Print version of the entire article]   [C.

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Public Broadcasting Rights

Public Broadcasting Rights

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Grassroots – Word of Mouth

Grassroots – Word of Mouth

Contents 1. Overview 2. The three phases of grassroots campaigning 3. Word-Of-Mouth [Print version of the entire article] Definitions: – Grassroots lobbying is the process by which interest grou.

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Canvassing (Door-to-Door)

Canvassing (Door-to-Door)

During a campaign, whether it is an election campaign or a campaign within a district or town, media advertising or poster and leaflet distribution are no substitute for direct contact. Door-to-door i.

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