Status communication – a candidate as the ‘host’ of his own campaign
Especially with Green parties, the traditional mistake has been to think that the contents alone of the message are enough. This is not the case, at least in politics, and it will most likely never be. The key is for the message to be presented and supported with favourable status communication.

In practice, this means that in all situations, the candidate must act as though he or she is the host of a party. This method must be used at actual events, as well as when in public. The candidate must ‘host’ all situations for the duration of his or her campaign.

A good host takes control of the space, becomes noticed, and takes note of all those present. A host controls the situation with his or her being. Any participants acting as troublemakers should be guided elsewhere unobserved; the pleasant moments at which the candidate is present should be reserved for welcome guests.

The status expression of a Green Party candidate is considerate, oozing with expertise, emphatic and self-confident, but never arrogant or vulgar. Status communication is one of the most important elements of a campaign, and it is worth rehearsing.

All in all, the Green parties’ brilliant candidates must merely behave as well and look as good as they really are.

[Click here for Best Practice Examples]