Campaign Messages and Slogans from Germany

How a Slogan and Campaign Message can work together: German Greens, national election campaign of 2002   This was the first national election since the German Greens, Bündnis 90/Die Grünen, had en.

Continue reading »

Developing Messages

Contents 1. Finding the right message 2. Developing the message 3. Testing and spreading the message [Print version of the entire article] [Click here for Best Practice Examples] How to find the right.

Continue reading »